Most advertisers fail to realize that at the end of the day PPC Management is all about conversion. Conversion should be your number one priority when it comes down to managing your adwords and ppc campaigns. After all, why should you spend money on traffic if your website is not optimized for conversion? If you are buying traffic and paying for your clicks, don’t you want the highest amount of sales/conversion you can possibly get out of it?

I know website conversion is a no brainer investment but did you know that the vast majority of Google Adwords advertisers have no clue what their conversion rate is? Why pay for traffic if you are not even sure what percentage of that traffic can be converted into sales or leads for your business? I could go on and on about how foolish it is for you neglect this most important part of ppc management but instead let me show you a few way you can increase A.) Track you conversion and B.) Increase your conversion rate for you website.

PPC Management – Conversion Tracking Knowing your website’s conversion rate is crucial. How else will you know what prices to bid for your keywords? First of all installing conversion tracking on your website is very easy and it is the first step to actually improving your conversion rates. There are many tools on the market today that assist you in tracking the effects that changes on your webpage can have on your conversion rate. These tools will actually test multiple changes that you make on your website and help you to interpret the data so that you will know for sure which changes actually increase your website’s conversion.

What Actually Increases Conversion? Well, there are actually several factors that have proven to increase conversion time and time again. If you plan on making a sale the first thing you have to worry about is keeping your visitors on your site long enough so that they can be called into action. (Every website needs to have a very clear, specific call to action, by the way.) How can you keep visitors on your site longer? Simple, capture their attention by using audio or even better video.

Headlines Do not be fooled. Conversion is not all about tweaking the headline of your site. There is so much more to it than that but I will say that your main headline for your site will have a drastic effect on how many visitors will actually bother to read your copy. If you can not write a good headline yourself then start compiling a swipe file of all the headlines you find on your competitors’ sites. Which ones grab your attention? Which one peaks your interest the most? From these, begin to write your own headlines and then test them against each other. When you have a clear winner, write another headline to try to beat it.

There are several other factors that increase conversion but my main point is simply this. There is no point in paying for traffic if your site does not convert a healthy portion of that traffic into sales. After all, you pay for traffic to make sales! Never forget conversion is the most important part of ppc management because those who succeed in conversion make more money and have more money to invest in their online advertising campaigns.