If you’re doing business online then you have no doubt heard about the power of submitting your article to article directories. With the advent of article submission software, the job of distributing your content across the web is easier than ever. There are a number of guidelines you should follow to ensure that you get the most from article marketing.

Here some article writing and submission guidelines that I’ve personally used to enhance the overall effectiveness of my submissions and guarantee that articles are placed on web pages with a high Google page rank.

The value of article marketing is that your content has a life beyond a single web page. Website owners visit many of these article aggregation websites to find relevant content for their website, blog, or newsletter. As a result, your article can continue to be published for quite some time after it is submitted and posted. The real value of article submission is when third party sites provide a link back to your website in exchange for the content you have provided.

Make Sure Your Article Is More Than 500 Words. Too often I see articles that are just a few words short of the minimum required. Many article submission web sites have a length requirement of 500 words or more. I like to exceed the minimum threshold by at least 35 words so that sites that do not count prepositions still measure more than the minimum.

Write Your Article Around A Keyword Phrase. When you write an article about a particular subject, select a keyword phrase that helps to promote your website or service. The result is that search engines will be able to find your content easily based on the specific keywords noted.

Create A Strong Headline. By developing a catchy headline, readers are drawn into your article and take notice. Even though your primary purpose is content distribution and building in-bound links to your web site or blog, don’t lose sight of promoting your content in a valuable way. Article submission works best when your headline requires individuals to stop and take notice. This leads to greater awareness and action among webmasters seeking content.

Submit Your Articles To Top Article Directories. In order to get the most from your article marketing efforts, find top ranked article websites using an article submission tool, software, or application that can give you an indication of a web sites age or Google PR. By doing so, you’ll be able to spend more time submitting to web sites that can provide value to your online marketing efforts.

Use Article Submission Software. There have been a significant number of advancements in the area of article marketing during the last two years. The market offers a number of article submission software packages that can automate or semi-automate the submission process. Although nothing can fully replace authoring your own content, article submission can be made easier with the help of article marketing software and technology.

The use of article marketing is paramount to improving your online search engine rankings. Now that online tools and software have been developed to enhance the effectiveness of your article marketing, significant time should be spent finding the right tool for you. This eliminates the need for wasting significant time writing and or submitting articles to the right directories and getting the results you’re looking for.

Article marketing continues to be a great way to improve your websites search engine ranking. With the help of original content and links back to your website or blog, search engines take notice and assign your website a great deal of value.

Anyone doing business via the Internet, then you must consider article marketing as a key search engine optimization strategy. Not only can article marketing help you promote your website, but distributed content is viral in nature and builds your traffic to your website over time.