So you’ve created an incredible looking website, and you’re ready to launch it on the Internet and start making money. Audit your site first. There are nine essential elements that every website should include if you want to ensure success.

1. Privacy Policy/Disclaimer:

Be advised, Im not a Lawyer and I dont profess to be one, but the “Privacy Policy” and “Disclaimer/Terms of Use” are two documents that are essential for every website you develop. People are entitled to know just how youre going to use their personal information. That’s what a privacy policy tells them.

You should also include a disclaimer, or terms of use page. This document protects you and informs your visitors what theyre agreeing to if they use your website. Don’t worry if you dont know where to start in writing these documents, there is plenty of help online. Here are a few:

* DMA Privacy Policy Generator http://www.dmaresponsibility.org/PPG/ * OECD Privacy Statement Generator http://tinyurl.com/5plgpc * Google Adsense & other Ad Networks Privacy Policy Generator http://www.serprank.com/privacy-policy-generator/index.php * Privacy Policy Generator http://www.freeprivacypolicy.com/ * Free Site Disclaimer http://www.easyriver.com/free_disclaimer.htm

This is not legal advice, so if you need help or feel your website has special legal needs, consult with an attorney familiar with Internet law.

2. Contact Us Information:

Would you want to do business with a website that does not include a way to contact the owner? While you may not be able to include a phone number, you should at least have an email address or a contact us form. Your visitors will feel much more comfortable when you provide this information, knowing theres a way to contact if they need to do so.

Need a form and dont know how to create your own? Try one of these free online services.

* Bravenet: http://www.bravenet.com/webtools/emailfwd/ * Freedback: http://freedback.com/ * Email Me: http://www.emailmeform.com/

3. Search Box/Site Map:

Does your site includes many pages? If so, you should also include a way to search the site, or at minimum have a site map. There are many ways to add a search function to your site, the easiest method is to use Googles free service at- http://www.google.com/sitesearch/

or try PicoSearch: http://www.picosearch.com/

A site map is one web page that contains links to every page of your site, usually broken down by category. Another resource – FreeFind: http://www.freefind.com/

4. Google Analytics/Statistical System:

Once you have launched your site, start watching your traffic. Whos visiting your website, what pages are the most popular, from where is the traffic coming? All of these questions and more can be answered by using a good analytics program.

Many of the top hosting companies provide free statistical packages such as Webalizer or AWSTATS. If your host does not, the easiest way to track your visitors (and it is free) is Google Analytics http://www.google.com/analytics/ Just register there, and you may track as many sites as you like all under one user ID and password. Youll be given some code to copy and paste on your pages. Simple, easy, and youre done.

5. Newsletter Sign Up:

People generally don’t buy from you the very first time they come to your website, so you need to find a way to stay in touch with them to bring them back again and again. One good way to stay in touch with your prospective customers is by offering a newsletter, or ezine. When they sign up for the ezine, youll be building a list of the email addresses of possible prospects which is invaluable to any site owner.

You can find many free and low cost newsletter building services online, depending on your particular needs and what you can afford. If you dont want to pay anything for a newsletter, some great free services are:

FreeAutoBot: http://www.FreeAutoBot.com Yahoo Groups: http://www.yahoo.com/groups

You may offer an RSS feed for your newsletter, or updates to your blog or site. RSS feeds make it easy for users to keep up with your most recent posts. The best service for this is FeedBurner: http://www.feedburner.com/fb/a/home

6. Logical Navigation:

While it sounds like a simple thing, getting the menus right is important to any site. No matter what type of menus you select, just make sure it is consistent on all the pages of your site.

Guide your users through your website. Menus ensure that your visitors always know where they are and how to get to where they need to go.

For more see:

* Eye on Web: http://tinyurl.com/dyh9fm * Web Page Mistakes: http://www.webpagemistakes.ca/website-navigation/

7. Search Engine Optimized Copy:

Many web developers do not think this is so important, but trust me it is. You want your pages to rank well in the search engines and there are a few steps you can take to ensure this happens.

Optimize each page of your website for 2, or at the most 3 keywords/phrases. Blend those keywords into your titles and into the body of each individual page. You may also include them in your image titles, and alt tags. Analyze each page and determine its main theme, then optimize accordingly.

For additional guidance:

* MarketLeap: http://tinyurl.com/ce8ffd * CopyBlogger: http://www.copyblogger.com/seo-copywriting/

8. Social Media Share Button:

Social media sites such as Twitter, Facebook, and MySpace, are becoming more important everyday in marketing your website. Be sure to include an easy way for your content to be shared with others.

Many of the social media sites offer code to add a share button to your site. Additionally, youll find several free services that will give you the code you need to instantly add a share button to your web pages so that users can instantly share them with their friends.

To generate social media buttons try:

* AddThis: http://www.addthis.com/bookmark.php * TwitThis: http://www.TwitThis.com

9. Meta Tags:

Some web developers will tell you that meta tags are dead – no longer useful. Dont listen. Unique meta tags should be included in your HTML code at the top of every page of your website. Many of the top search engines read those tags to pull a title and description to include in their search results. (This includes Google)

Once again, each and every web page should be optimized separately and have a unique title, keywords, and description meta tags.

For help see:

* Submit Express: http://www.submitexpress.com/metatag.html * Submit Corner: http://www.submitcorner.com/Tools/Meta/